Drofa Comms, a leading PR consultancy for finance and FinTech, has released a new report highlighting the key trends that will shape the FinTech sector and its public relations in 2025.
With global venture funding for FinTech dropping 16% in Q3 2024, startups in this industry face ever-growing competition for investment and visibility. The new report offers actionable insights for FinTech companies looking to enhance their market presence, build trust and foster long-term relationships with stakeholders.
The report identifies several critical shifts in how FinTechs should approach their audiences, including a greater emphasis on founder-focused branding and the increasing importance of transparency and sustainability.
- Personal branding for founders
Investors these days are looking beyond just good products — they pay more attention to the people behind the projects. Founders who communicate their expertise, vision and personal journey effectively will have a competitive edge in securing investment and industry credibility.
- Building trust with transparent practices
With financial fraud always being a prevalent issue, FinTech companies must proactively communicate their security measures and compliance efforts to put people’s minds at ease. Clear, accessible messaging on risk mitigation strategies will be essential in gaining consumer and investor trust.
- Sustainability efforts and ESG integration
Nearly 90% of investors now include ESG factors into their assessments, but scepticism around ‘greenwashing’ remains. FinTech companies must demonstrate genuine sustainability efforts through transparent reporting and impactful initiatives.
- Diversifying media strategies
Traditional press releases alone are no longer enough to get the job done. Proper thought leadership requires consistent presence and regular contributions of expert takes on industry events. Alternative media formats — podcasts, video interviews, social media — should be taken into account, as they allow companies to engage broader audiences.
Valentina Drofa, Co-founder and CEO of Drofa Comms, said: “The more FinTech grows, the more important it becomes for projects here to be smart about their communications. PR isn’t just about visibility — it’s about building credibility and finding long-term success in a highly competitive environment.
“As FinTech startups figure out how to navigate a tougher investment climate, strategic PR efforts will be crucial in shaping their journey. Drofa Comms continues to support FinTech firms in building strong narratives that resonate with investors, customers and regulators alike.”
Read the full report at: https://www.drofa-ra.com/insider/report-FinTech-trends-drofa-comms
